Soho

Soho is a colourful neighbourhood where Londoners and visitors alike, looking for a good time, have flocked to for centuries. Today when you visit the lively area, you can dine and drink in our Japanese-Danish Sticks’n’Sushi restaurant on 40 Beak Street.

From ladies of the night to sushi delight

Until the 17th century, Soho was nothing but open fields and hunting grounds. The story goes that the gentry used to shout "Soho" as a hunting cry and thus the name was born. But in the 1600s, the aristocracy bought the land from the crown. They quickly started developing it for lavish residences around the newly built Soho Square – which to this day is the lungs of this bustling and lively part of London.

But Soho has not been reserved just for the nobles. It has also been known as the Red Light district of the city. Back in the 70s and 80s, the likes of both prostitutes and the Sex Pistols called Soho their home, giving it a somewhat tarnished reputation.

Today, the area is as trendy as ever. But you can still see the traces of both the noble and the naughty in Soho. But the area is neither seedy nor stuck up. On the contrary.

The many facets and influences have made it a colourful and exciting neighbourhood – especially if you are looking for great experiences on the theatre stage and the food & drinks scene.

That is why we have opened a Sticks’n’Sushi restaurant in the middle of the bustle and hustle. And the site we have chosen, used to house a police station where the investigation into the Soho Ripper murderer was based in the 1940s. Since then, the bobbies have left, the dilapidated building been torn down and a brand-new sea glass blue building has arisen in its place.

Brand new but well-known

Our new Soho home is designed by the award-winning architects at Stiff + Trevillion. The five-storey building is clad in iridescent glazed bricks in different hues of blue. Glazed bricks were a preferred choice by the Victorians because of their ability to ward off the city's heavy pollution.

Inside the Sticks’n’Sushi restaurant, you are greeted by a warm and welcoming design, drawing on our Danish-Japanese heritage. It features a plethora of partitions hanging from the ceiling, inspired by the Japanese Noren curtains, used to separate and decorate doorways in Japan.

Their soft and sound dampening qualities combined with the muted dark colour scheme create a distinct atmosphere of cosiness in our restaurant. In Danish, we call it Hygge: A warm and pleasant feeling that permeates every square meter of our two-storey Sticks’n’Sushi restaurant.

Even though everything inside the restaurant is brand new, our beloved Sticks’n’Sushi menu has not changed a bit. So you can still catch signature sushi and dishes such as the devilishly delicious Hell's Kitchen maki with bubbly tempura shrimp or our renowned yakitori skewers such as the Buta Yaki with organic, free-range pork from Denmark.

We cannot wait to see you at our Sticks’n’Sushi restaurant in Soho.

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