Kings, punks and supermodels. Indeed, Kings Road has been the main thoroughfare for many walks of life through the ages. As the name might imply, Kings Road used to be the king's private road in London which only he and his acquaintances could use. But in 1830 the road was opened to the public, and the rest is – as you say – history.
Food theatre in historic surroundings
Today, Kings Road is one of London's most prominent high streets where luxury brands and world-known fashion stores lie side by side. But it has not always been like this.
In fact, Kings Road has been the breeding ground for some of our time's most famous countercultures: It was here the hippies gathered in their search for peace and free love. And it was here that punks gathered around their music and the fight against the establishment.
It was also in the area around Kings Road that the Swinging Sixties and Mod culture emerged - think miniskirts, thigh-high boots and supermodel Twiggy with the large, innocent eyes.
Today, Kings Road is still buzzing albeit a bit less chaotic. And now, there is a Sticks'n'Sushi, right in the middle of the historic street. We are situated in a new building drawing on the unique architectural traditions of the area. Inside the stylish black-and-white house, we have created a restaurant with seating for 220 people across three floors.
Behind the design is the Copenhagen-based architectural office NORM. They have given each floor its own identity which harmonically plays together with the overall design of the restaurant.
Coming in from the street, you are greeted by a large open kitchen surrounded by tables and chairs. You almost get the sense of our chefs preparing the food on a sort of stage. It is a kind of food theatre, where fine craftsmanship and quality ingredients play the main parts.
In the basement, the architects have continued the staging and created a sort of restaurant-within-the-restaurant. We call it The Kings Room. In these private underground chambers, you can host private dinners or parties in lavish surroundings, shielded from the rest of the world.